UM® Motorcycles deeply believes that every person's self-expression should be reflected in the motorcycle he rides, that a motorcycle should transcend the obvious and elevate the rider's personality, only thus the spark in people can conquer the world every day, no matter which road they take.
UM® Motorcycles, was first manufactured in 2000 in Miami, Florida. After nearly two decades of travel, UM® is proud of the way it has taken. During this time, UM® has had its ups and downs, just like any other human effort. Today UM® is a brand built on a commitment to creating unique motorcycles that can positively impact their customers' lives by making them feel authentic, adventurous and proud.
Leadership and Brand Vision of the Company
Our vision is to ignite the passion of the employees and customers worldwide by offering beautifully designed and innovative motorcycles, services and experiences that will enrich our customers' lives. To realize this vision, at UM® we strive to recruit and retain the best people to build a great team driven by an ethical, safe and customer-focused approach. UM® is managed by a US-based Executive Team and Board of Directors, who provide guidance, direction and leadership to the Global Team to realize the Company's vision.
How We Reach Our Customers
Our products are distributed through a global network of independent Country Distributors who provide great customers and experiences.
UM® has more than 2,000 UM® Stores in nearly 40 countries. These are Stores that display, sell and deliver our motorcycles, as well as providing experience and service. Our Country Distributors and Dealers represent the UM® brand and build relationships with our most valuable stakeholder, the UM® Customer.